GEO guides
GEO guides for AI search
5 free guides to AI search: how to see which AI crawlers reach your site, how to count the visitors ChatGPT sends, and how to write pages answer engines quote. If a guide says something the checker does not check, it says so.
- 5 guides
- 14 checks explained
- 4 free tools, no account
By Iliass El Barhoumi · Published · Last updated
Can AI find your pages?
AI can find your pages only if its crawlers can reach them: these guides show which crawlers visit, how to verify them, and how much traffic the assistants send back.
AI crawlers & traffic
How to track ChatGPT referral traffic in GA4
ChatGPT visits appear in GA4 with the source chatgpt.com. How to filter for them, give AI assistants their own channel, and what GA4 still cannot see.
3 min read · Updated
AI crawlers & traffic
How to track AI crawlers on your website
AI crawlers never run your analytics tag. How to find GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot in server logs, and verify they are genuine.
3 min read · Updated
Will AI quote your pages?
Answer engines quote pages whose sections answer their heading in the first sentence: these guides show how a passage gets picked, and how to write one.
Getting cited
What is generative engine optimization (GEO)?
GEO is optimising a page to be quoted inside an AI answer rather than ranked as a link. What changes, what carries over from SEO, and what to do first.
3 min read · Updated
Getting cited
How to get cited by ChatGPT
Four things decide whether ChatGPT can cite your page: OAI-SearchBot access, server-rendered HTML, a clear publisher, and an answer-first passage.
4 min read · Updated
Getting cited
Answer-first writing: the highest-leverage GEO fix
Answer-first writing means each section answers its heading in the first sentence. Worth 13 of 100 points, more than schema, FAQ and llms.txt combined.
3 min read · Updated
Where to start
Start with the reference for your question: the 5 guides answer two, and each has a reference to go with it.
Can AI find my pages?
The AI crawler directory covers 14 tokens and what blocking each one costs.
Browse the crawlersWill AI quote them?
The scoring model explains all 14 checks and the points each is worth out of 100.
Read the checksTesting a page
The free GEO score checker runs every check on any URL, and the 4 free tools need no account.
Score a page
FAQ
Frequently asked questions
Where to begin, how to check your own site, and what the guides cost.
Which guide should I read first?
If AI search is new to you, start with what generative engine optimization is. If you already publish and want to be cited, read answer-first writing: it is the change that moves a page’s score the most.How do I know whether AI crawlers can reach my site?
Run the free AI crawler checker on your domain. It reads your robots.txt the way each crawler does and flags any search crawler that is blocked, since a blocked search crawler means that engine cannot cite you at all.Do the guides cost anything?
No. Every guide and every free tool is open without an account. The paid plans are for tracking AI crawlers and AI traffic on your own website over time.
Can AI find your website?
See which AI crawlers visit, the pages they fetch, and how many visitors ChatGPT, Perplexity, Gemini and Claude send you.